![]() There was a banner ad where it was like, if you had a friend who perhaps was not as masculine as you thought he should be or was, give them his name and email address, and they’ll presumably market the rifle to him to make him more of a man. It’s really tapping into this piece of masculinity and intimidation, and making someone more powerful because they’re using an AR-15-style rifle. There’s a similar that looks like a lone shooter standing in the shadows with the firearm and says, Clear the roofs, save the kidnaped victim, powers of opposition bow down. ![]() There was the one with the picture of the rifle that said something like, consider your man card reissued. Can you lay out what these ads looked like? Catalogs claimed their assault weapons were “for the free.” People carrying assault rifles were portrayed as classically masculine heroes. ![]() The suit you ended up filing alleged that Remington knowingly used dangerous advertisements directed at young, disaffected men. ![]() The path you did find around PLACA was through Connecticut state consumer law. ![]()
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